Brand launch - To launch new meat-free ‘Naked Glory’
we tempted meat-lovers to #CheatOnMeat

Social Newsroom-style Approach - For the month of ‘Veganuary’
I was responsible for leading the team in
rapid content creation for new meat-free brand.

PR Stunt - We even fooled The Nation that vegan-hating Piers Morgan
had been papped #CheatingOnMeat with new Naked Glory.